Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer action.
Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it.
Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.
-Content Marketing Institute
Why Utilize Video?
As the future of business and society move deeper into the 21st Century, more and more consumers are heading online to search out for products and services.
Google accounts for over 80% of all searches on the Internet with YouTube being the 2nd search engine in the world. According to studies, out of 100’s of search pages, most people and consumers (~95%) don’t make it past the first page.
By using video on your website you are able to create clear information to your market, build the education of the consumer and enhances your image in a entertaining way that is simple and easy to understand.
For more information on our Video Services click here.